Client: Grab

Role: Creative Director, Director

I worked with Grab to help launch GrabFin, their new financial services arm focused on increasing access to banking in Southeast Asia. For this investor-facing video, we crafted a strategic narrative that combined leadership vision from the CEO and COO with real customer voices to show both impact and growth potential. The storytelling balanced emotional insight with business credibility to reinforce GrabFin’s mission and market opportunity. The result was a clear, compelling piece that aligned investors with the company’s long-term vision.

Skills utilized: Narrative Strategy, Executive Interviews, Video Editing, Brand Messaging, Business Storytelling