Client: Jackson Hole Mountain Resort

Role: Creative Director, Producer, Director, Editor

As part of a broader effort to elevate brand storytelling, I developed the concept for this video to highlight an underrepresented group within the outdoor industry. I strategically positioned the piece to align with our brand values of courage, inclusivity, and community while creating a narrative that resonated beyond our core audience. I led the entire process from story development to directing and editing while ensuring authenticity and emotional impact. The video not only drove strong engagement but also deepened brand affinity and sparked meaningful conversation across our channels.

Skills Utilized: Content Strategy, Creative Direction, Editing, Direction