Client: Jackson Hole Mountain Resort

Role Creative Director, Director, Editor

While at Jackson Hole Mountain Resort, I collaborated with professional snowboarder and team rider Alex Yoder to capture his unique approach to riding the mountain. Rather than chasing big tricks or steep descents, Alex’s soulful style celebrates the simplicity and beauty of the turn. Shot throughout the season with support from the talented crew at WRKSHRT, I directed and edited the piece to reflect his timeless, fluid approach. Strategically aimed at the core snowboard community, the film was picked up by major publishers and widely shared, driving positive sentiment and brand exposure for Jackson Hole.

Skills utilized: Directing, Cinematography, Video Editing, Athlete Collaboration, Community-Focused Brand Strategy