Client: Eventbrite
Role: Director, Editor

I partnered with Eventbrite’s social team to concept and produce the launch video for their “Niche to Meet You” campaign, aimed at Gen Z and Millennial singles craving real-world connection over dating apps. With no budget for original footage, I leaned into user-generated content and influencer clips to craft an authentic, scroll-stopping video for TikTok and Instagram. I focused on visual storytelling that felt native to the platforms while reinforcing the campaign’s message about finding meaningful connections through shared interests. The result was a relatable, high-energy video that helped kick off the campaign and connect with our target audience on their terms.

Skills Utilized: Content Strategy, Creative Direction, Editing, Social Content Strategy, UGC curation, Influencer Collaboration